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[General] Reliable Salesforce Marketing-Cloud-Consultant Exam Pattern & Marketing-Clou

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【General】 Reliable Salesforce Marketing-Cloud-Consultant Exam Pattern & Marketing-Clou

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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q87-Q92):NEW QUESTION # 87
A customer has been having problems with SMS responses getting the default keyword response rather than the appropriate next keyword response.
What are two potential reasons for this unexpected response?
  • A. Response contained ''stop'' in the message content.
  • B. Responses are not sent within 24 hours of the outbound message.
  • C. Next keyword was not specified on the outbound message.
  • D. Response are not sent with the Conversation Window.
Answer: C,D
Explanation:
Explanation
Two potential reasons for SMS responses getting the default keyword response rather than the appropriate next keyword response are:
Responses are not sent within the Conversation Window. The Conversation Window is a setting that defines how long MobileConnect waits for a response from a subscriber after sending an outbound message. If a subscriber responds after the Conversation Window expires, MobileConnect treats their response as a new inbound message rather than part of an ongoing conversation.
Next keyword was not specified on the outbound message. The Next Keyword is a setting that defines what keyword MobileConnect expects from a subscriber after sending an outbound message. If a subscriber responds with a different keyword than what MobileConnect expects, MobileConnect treats their response as a new inbound message rather than part of an ongoing conversation.
Responses containing "stop" in the message content will not get the default keyword response, but rather an opt-out confirmation message. Responses sent with AMPscript in body will not affect how MobileConnect handles responses, as AMPscript is only evaluated at send time. References:
https://help.salesforce.com/s/ar ... ndow.htm&type=5
https://help.salesforce.com/s/ar ... word.htm&type=5

NEW QUESTION # 88
Northern Trail Outfitters has integrated their Marketing Cloud account with their Salesforce sandbox.
In what order should the steps be performed to refresh the sandbox in their integrated account?
  • A. Refresh / Disconnect / Reconnect / Authenticate / Synchronize
  • B. Disconnect / Refresh / Reconnect / Synchronize / Authenticate
  • C. Refresh / Disconnect / Reconnect / Synchronize / Authenticate
  • D. Disconnect / Refresh / Reconnect / Authenticate / Synchronize
Answer: B
Explanation:
Explanation
To refresh the sandbox in their integrated account, Northern Trail Outfitters should perform the steps in the following order:
Disconnect. This step will disconnect Marketing Cloud Connect from Sales Cloud and prevent data loss or errors during the refresh process.
Refresh. This step will refresh the sandbox in Sales Cloud with new data and configuration.
Reconnect. This step will reconnect Marketing Cloud Connect to Sales Cloud using the new sandbox credentials and settings.
Synchronize. This step will synchronize data between Marketing Cloud and Sales Cloud using Synchronized Data Sources or Salesforce Data Entry Sources.
Authenticate. This step will authenticate Marketing Cloud Connect users in both systems and enable full functionality of Marketing Cloud Connect.
References: https://help.salesforce.com/s/ar ... dbox.htm&type=5

NEW QUESTION # 89
Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP), They send regularly 300,000 What should they be aware of with respect to sender reputation?
  • A. They should have a shared IP since their volume is under 500,000 messages per month.
  • B. They should send at least 250,000 messages per month to maintain their sender reputation.
  • C. They should have one dedicated IP address for every 100,000 messages send per month.
  • D. They should have one SAP for transactional sends and another for commercial sends.
Answer: C

NEW QUESTION # 90
Northern Trail Outfitters wants to send an email to website visitors who add items to their cart but fail to make a purchase. The email will include a list of products they added to their shopping cart.
* A sendable data extension contains the contact info and a session ID for each subscriber who abandoned their cart.
* A second data extension contains the session ID and product details (SKU, product name, quantity, price, image URL).
Which feature should be used to display the list of products for each subscriber in this email?
  • A. Lookup AMPscript function
  • B. Enhanced Dynamic Content Block
  • C. Dynamic Content Block
  • D. LookupRows AMPscript function
Answer: D
Explanation:
Comprehensive and Detailed Explanation:
The correct answer is B - LookupRows AMPscript function.
* LookupRows() can retrieve multiple records (e.g., multiple products in a cart) for a given Session ID.
* It allows dynamic rendering of multiple product details for each subscriber within the email content.
* It is ideal for cart abandonment where one user may have multiple products.
#Why others are wrong:
* A: Lookup() retrieves only a single value (one row, one field) - not multiple rows.
* C: Dynamic Content Block is for switching static content based on rules, not dynamically listing multiple items.
* D: Enhanced Dynamic Content Block is used for more complex content switching, but LookupRows is simpler and more appropriate for abandoned cart listings.
Exact Extract from Salesforce Official Documentation:
Salesforce Help - LookupRows AMPscript function:
"The LookupRows function returns multiple rows from a data extension where the specified column matches the specified value. Use LookupRows when you expect multiple matching rows, such as multiple items in a cart." (Source:https://help.salesforce.com/s/ar ... uage_lookuprows.htm)
--

NEW QUESTION # 91
Northern Trail Outfitters wants to automate a weekly SMS message to be sent to anyone who has a birthday that week. They have created the Outbound Message in MobileConnect and have a Filtered List created for every contact who provided birth date information.
Which activities would Marketing Cloud use to automate this campaign?
  • A. Refresh Mobile Filtered List and Send SMS
  • B. Import Mobile Contacts and Outbound Send
  • C. Refresh Mobile Filtered List and Outbound Send
  • D. Import Mobile Contacts and Send SMS
Answer: C
Explanation:
Explanation
To automate a weekly SMS message to contacts who have a birthday that week, the Refresh Mobile Filtered List activity can be used to update the filtered list based on the birth date criteria. The Outbound Send activity can then be used to send the SMS message to the contacts in the filtered list. References:
https://help.salesforce.com/s/ar ... list.htm&type=5
https://help.salesforce.com/s/ar ... send.htm&type=5

NEW QUESTION # 92
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