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[General] Study Materials AP-216 Review - Practice AP-216 Questions

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【General】 Study Materials AP-216 Review - Practice AP-216 Questions

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Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions (Q42-Q47):NEW QUESTION # 42
What are the three types of mobile campaigns a business user can create in IS?
  • A. Push Message
  • B. In-App Notification
  • C. Browser Notification
  • D. SMS Text Message
  • E. JSON Data A
Answer: A,B,D
Explanation:
Salesforce Marketing Cloud (SFMC) provides powerful mobile marketing capabilities through Mobile Studio and Interaction Studio (IS). Businesses can engage customers using three types of mobile campaigns:
* Definition: SMS (Short Message Service) is used to send text messages directly to a user's mobile device.
* Use Case: Best for time-sensitive promotions, alerts, and transactional messages.
* Steps to Create in SFMC:
* Navigate toMobile Studio>MobileConnect.
* Set up the SMS configuration by selecting theSender Profile.
* Create anSMS Message Templateunder MobileConnect.
* Configure the audience using relevant segmentation criteria.
* Test and send the SMS campaign.
* References: Salesforce Marketing Cloud Documentation - MobileConnect Setup and SMS Campaigns.
1. SMS Text Message
* Definition: Push notifications are sent to users via a mobile app to encourage engagement and drive specific actions.
* Use Case: Ideal for re-engagement and sending tailored updates.
* Steps to Create in SFMC:
* Navigate toMobile Studio>Push.
* ConfigureApp SDK Integrationto enable push notifications.
* Define your Push Message content, including title and message.
* Specify segmentation usingAudience BuilderorJourney Builder.
* Schedule and send the Push campaign.
* References: Salesforce Marketing Cloud Documentation - Push Notification Guide.
2. Push Message
* Definition: In-app notifications are messages displayed within the app while users are actively using it.
* Use Case: Perfect for guiding user actions within the app, such as onboarding, product announcements, or updates.
* Steps to Create in SFMC:
* Navigate toInteraction Studio>In-App Messages.
* Select a trigger point for displaying the notification (e.g., on login or action completion).
* Design the content and layout of the in-app message.
* UseJourney Builderto configure the message's audience and timing.
* Deploy and monitor engagement metrics.
* References: Salesforce Interaction Studio Documentation - In-App Notification Configuration.
3. In-App Notification
Summary:These three types of campaigns (SMS Text Message, Push Message, and In-App Notification) empower businesses to create omnichannel mobile engagement strategies. Salesforce Marketing Cloud and Interaction Studio provide a flexible framework to set up, customize, and analyze these campaigns effectively.
Official Documentation References:
* Salesforce Marketing Cloud Mobile Studio Guide.
* Interaction Studio In-App Notification Setup: Salesforce Help.

NEW QUESTION # 43
A brand wants to do an ad-hoc export of a segment. What option could they use?
  • A. The export segment functionality via JSON payload
  • B. The export segment functionality via CSV format
  • C. The export segment functionality to Amazon S3
  • D. The export segment functionality via the SOAP API
Answer: B
Explanation:
Interaction Studio provides anexport segment functionality via CSV formatfor ad-hoc segment exports.
This method is straightforward and widely compatible for analysis or further processing.
Reference: Salesforce Interaction Studio Segment Export Documentation.

NEW QUESTION # 44
What is the purpose of defining content zones in the sitemap?
  • A. To report on web campaign performance
  • B. To define where campaigns can render on a website
  • C. To ingest catalog information from the page
  • D. To specify the size of the content that will be used
Answer: B
Explanation:
Content zones in the sitemap:
* Specify areas of a website where personalized campaigns can render.
* These zones guide the placement of dynamic content such as banners or product recommendations.
References:
* Salesforce Interaction Studio Documentation - Content Zones

NEW QUESTION # 45
Which data feed integrates external system data into a user's profile leveraging identity attributes?
  • A. Identity Feed
  • B. User Feed
  • C. Interaction Feed
  • D. Catalog Feed
Answer: B
Explanation:
In Marketing Cloud Personalization, theUser Feedis specifically designed to integrate external system data into user profiles by leveraging identity attributes. This allows businesses to enrich user profiles with valuable information from various sources, such as CRM systems, loyalty programs, or other marketing platforms.
Here's how the User Feed works:
* Identity resolution:The User Feed utilizes identity attributes, such as email addresses, customer IDs, or loyalty numbers, to match incoming data with existing user profiles in Marketing Cloud Personalization. This ensures that data is accurately associated with the correct individuals.
* Data enrichment:Once a match is found, the User Feed appends the incoming data to the user's profile.
This can include a wide range of attributes, such as demographics, purchase history, preferences, loyalty status, or any other relevant information from the external system.
* Enhanced personalization:By enriching user profiles with data from various sources, the User Feed enables more granular segmentation, targeted campaigns, and personalized recommendations. This leads to a more relevant and engaging customer experience.

NEW QUESTION # 46
What is the unified customer profile?
  • A. A profile view for administrators to see activity across all of the customer touch points
  • B. A unified view of all customer activity across, websites, web applications, mobile store, call center
  • C. A view of each visitor, customer, and user based on their behaviour on your website, with marketing emails or, with any integrated channel
  • D. A offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company
Answer: C
Explanation:
Theunified customer profileinInteraction Studioprovides:
* A real-time, consolidated view of each individual visitor, customer, or user.
* This profile is built from interactions across your website, marketing emails, and any integrated channels like mobile apps or physical stores.
* It enables personalized marketing efforts based on detailed behavior and preferences.
References:
* Salesforce Interaction Studio Documentation - Unified Customer Profile

NEW QUESTION # 47
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