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[General] Valid Salesforce Marketing-Cloud-Administrator Questions - Pass Exam And Advance

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【General】 Valid Salesforce Marketing-Cloud-Administrator Questions - Pass Exam And Advance

Posted at 3 day before      View：26 | Replies：1        Print      Only Author   [Copy Link] 1#
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Having a Salesforce Marketing-Cloud-Administrator Certification can provide professionals with a competitive advantage in the job market, as it validates their expertise in managing and implementing marketing campaigns using the Salesforce Marketing Cloud platform. Salesforce Certified Marketing Cloud Administrator Exam certification can also help individuals advance in their careers by demonstrating their commitment to ongoing learning and professional development. Overall, the Salesforce Certified Marketing Cloud Administrator certification is an essential credential for anyone looking to succeed as a marketing professional in today's digital age.
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Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q29-Q34):NEW QUESTION # 29
Northern Trail Outfitters has a mobile app.
Which two products would allow them to send push notifications to customers with their mobile app?
Choose 2 answers
  • A. Contact Builder
  • B. MobilePush
  • C. MobileConnect
  • D. Journey Builder
Answer: B,D

NEW QUESTION # 30
A Marketing Cloud admin is tasked with requesting Marketing Cloud Connect Multi-Org enablement.
What consideration should be given to the preference profile centers for this integration?
  • A. Multi org does not support the standard profile preference center for the business units.
  • B. Profile/Preference centers for Multi-Org accounts are configured in the Salesforce CRM settings.
  • C. Profile/Preference centers are automatically created for each business unit connected through Multi-org
  • D. Branding for each business units' profile centers will be inherited from the default business unit setup.
Answer: A
Explanation:
When enabling Multi-Org in Marketing Cloud Connect, it's important to consider:
The Multi-Org configuration does not support using a standard profile and preference center across connected business units. Each business unit operates independently.
Admins must consider alternative strategies for managing subscriber preferences across multiple Salesforce orgs linked to different business units in Marketing Cloud.
Reference: Salesforce Marketing Cloud Connect Setup Guide

NEW QUESTION # 31
A Marketing Cloud admin has been asked to get the last 30 days of Bounce data from their account.
What should the admin use to get granular bounce data in bulk in a pre-defined format?
  • A. CSV download of bounce data in My Tracking
  • B. Automation Studio Tracking Extract
  • C. Discover Deliverability Complaint Rate Report
  • D. Automation Studio Query Activity
Answer: B

NEW QUESTION # 32
Which three statements should be considered before using Goals in Journey Builder?
Choose 3 answers
  • A. Goals are created to evaluate journey performance.
  • B. Contacts are evaluated against the goal after a wait activity.
  • C. Goal target statistics are stored in a data extension.
  • D. Goals can act as exit criteria.
  • E. Each contact is assigned an individual goal.
Answer: A,B,D
Explanation:
Explanation
The three statements that should be considered before using Goals in Journey Builder are:
* Goals are created to evaluate journey performance. This statement is true, as goals are used to measure how well a journey is achieving its desired outcome or objective. Goals can also help NTO to optimize their journey by identifying which activities or paths are more effective in reaching the goal1.
* Goals can act as exit criteria. This statement is true, as goals can be configured to exit contacts from a journey when they meet the goal criteria. This can help NTO to save resources and avoid sending irrelevant messages to contacts who have already achieved the desired outcome or objective1.
* Contacts are evaluated against the goal after a wait activity. This statement is true, as contacts are only evaluated against the goal when they reach a wait activity in the journey. Wait activities are used to pause the journey for a specified amount of time or until a specific date or event occurs. After the wait period ends, contacts are evaluated against the goal and either exit the journey or continue to the next activity

NEW QUESTION # 33
Northern Trail Outfitters does NOT want to store email addresses or phone numbers within Marketing Cloud.
Which feature should they use?
  • A. Lookup reference to Contact Object
  • B. Tokenized Sending
  • C. Master-detail relationship to Contacts
  • D. Field Level Encryption
Answer: B
Explanation:
Explanation
To avoid storing email addresses or phone numbers within Marketing Cloud, NTO should use Tokenized Sending2. Tokenized Sending is a feature that allows NTO to send emails or SMS messages using encrypted tokens instead of actual email addresses or phone numbers. The tokens are generated by an external system and stored in a secure database outside of Marketing Cloud. When NTO sends an email or SMS message, Marketing Cloud sends the token to the external system, which decrypts it and returns the actual email address or phone number. This way, NTO can avoid storing sensitive information in Marketing Cloud. The other options are incorrect because:
* Field Level Encryption. This is a feature that encrypts specific fields in data extensions using encryption keys managed by NTO. However, this feature does not prevent NTO from storing email addresses or phone numbers in Marketing Cloud; it only encrypts them within data extensions.
* Lookup reference to Contact Object. This is a method that allows NTO to use a lookup field in a data extension to reference a contact attribute from the Contact Object in Contact Builder. However, this method does not prevent NTO from storing email addresses or phone numbers in Marketing Cloud; it only reduces the duplication of data across data extensions.
* Master-detail relationship to Contacts. This is a type of relationship that allows NTO to link a data extension to the Contacts data model in Contact Builder. However, this type of relationship does not prevent NTO from storing email addresses or phone numbers in Marketing Cloud; it only enables them to use contact attributes for personalization and segmentation.

NEW QUESTION # 34
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