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[General] Sample MC-202 Exam, MC-202 New Study Notes

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【General】 Sample MC-202 Exam, MC-202 New Study Notes

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Every year, countless Salesforce aspirants face challenges to prove their skills and knowledge by attempting the Salesforce MC-202 certification exam. Once they pass this examination, lucrative job opportunities in the tech industry await them. But fear not! TrainingQuiz has got you covered with their collection of real and updated MC-202 Exam Questions. These affordable MC-202 questions are available in three user-friendly formats, ensuring a smooth and efficient preparation experience for the MC-202 exam.
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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q160-Q165):NEW QUESTION # 160
The CMOat Northern Trail Outfitter (NTO) has tasked the marketer with tracking the performance of NTO's welcome and post purchase journeys.
Which action should the marketer take to evaluate journey performance?
  • A. Review opensand clicks activity summaries.
  • B. Define a goal for each journey.
  • C. Export the journey email analytics
Answer: B
Explanation:
Defining a goal for each journey in Journey Builder helps marketers measure the success of their campaigns against specific objectives. Goals can be set to track important metrics like conversions, clicks, or other relevant actions. This feature allows for better performance tracking and optimization of customer journeys.
Salesforce Marketing Cloud documentation provides detailed instructions on setting up and tracking goals within Journey Builder, supporting this approach as a best practice.

NEW QUESTION # 161
Northern TV-ail Outfitters (NTO) sent a targeted email to 1,000 customers, but the actual number series was
10% less. In troubleshooting the issue, NTO noticed that 100 email addresses contained a typo of "gmail.com instead of "gmail.com".
Which Marketing Cloud feature prevented emails from being sent to an invalid domain?
  • A. Auto-Suppression Lists
  • B. Bounce Mail Management
  • C. List Detective
Answer: C

NEW QUESTION # 162
Northern Trail Outfitters (NTO) has noticed a decrease in open rate across all email campaigns. NTO is concerned its sender reputation may have been negatively impacted by a recent import of subscribers.
Which metric should be analyzed as a possible indicator of bad sender reputation?
  • A. Block bounces
  • B. Click rate
  • C. Send volume
Answer: A
Explanation:
Block bounces are a critical metric to analyze when assessing sender reputation. High block bounce rates indicate that emails are being rejected by ISPs due to issues such as poor list quality, spam complaints, or reputation problems. This metric can provide insight into the health of your sender reputation and whether the recent importof subscribers may have negatively impacted it. This approach is verified in Salesforce Marketing Cloud documentation on monitoring and maintaining sender reputation.

NEW QUESTION # 163
Northern Trail Outfitters (NTO) has an upcoming campaign with a call to action to shop its newNTO outlet store. The campaign will need to send upto three emails but stop sending to each specificsubscriber once they have made a purchase at the NTO outlet, and provide reporting on the success of the campaign.
Which Journey Builder component addresses the two requirements of this campaign?
  • A. Decision Splits
  • B. Exits
  • C. Goals
Answer: C
Explanation:
Reference:Salesforce Documentation - Journey Builder Goals

NEW QUESTION # 164
The marketing team has been troubleshooting why an email was not sent to 10% of the audience within the data extension. When they review the tracking for the job ID, they see 0 subscribers were held or unsubscribed.
Which additional issues should they consider?
  • A. Bounced contacts from previous sends
  • B. Suppressed contacts from contact deletion
  • C. DoNotTtad preferences
Answer: A
Explanation:
When troubleshooting why an email was not sent to a portion of the audience, it's important toconsider several factors beyond unsubscribes or held statuses. Bounced contacts from previous sends could be a significant reason why emails are not delivered. Bounces occur when an email cannot be delivered to an email address, which could be due to various reasons like an invalid email address or the recipient's mailbox being full. Reference:Salesforce Marketing Cloud Documentation

NEW QUESTION # 165
......
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