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[General] MKT-101 Relevant Questions & MKT-101 Pass Guide

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【General】 MKT-101 Relevant Questions & MKT-101 Pass Guide

Posted at yesterday 12:49      View:12 | Replies:0        Print      Only Author   [Copy Link] 1#
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Salesforce MKT-101 is an exam designed to measure your knowledge and proficiency in building and analyzing customer journeys using Marketing Cloud. Build and Analyze Customer Journeys using Marketing Cloud certification program includes various topics, such as creating emails, building landing pages, segmentation, and automating customer journeys through Salesforce Marketing Cloud.
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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q93-Q98):NEW QUESTION # 93
Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension.
What should a marketer do to ensure the Email Address field values are unique?
  • A. Use Email Address as Subscriber Key.
  • B. Mark the field as the Primary Key.
  • C. Select 'Deduplicate by Email' checkbox.
Answer: B

NEW QUESTION # 94
Northern Trail Outfitters wants to target all customer who have registered to receive Push Notifications. Their app uses the Mobile Push multiple with Mobile Push SDK.
In which two ways should this segment be created?
  • A. Using Mobile Studio, create a Mobile Push Filtered List filter on the MobilePush Demographics attribute group.
  • B. Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.
  • C. Using Contact Builder, create a Filtered Data Extension from All Contact where there is a record in MobilePush Demographics.
  • D. Using Automation Studio, query the_MobilePushDemographics Data View and saved this to a data extension.
Answer: B

NEW QUESTION # 95
A marketer needs to test personalized content in an email prior to sending. How can the marketer easily minimize the possibility of someone unsubscribing during the testing process?
  • A. Send to a Test Data Extension via the Send Flow.
  • B. Deselect the option to Enable System Generated Links in the Test Send.
  • C. Send the marketing team a link to the Subscriber Preview of the email.
  • D. Create a version of the email that does not include the unsubscribe link.
Answer: A

NEW QUESTION # 96
Northern Trail Outfitters (NTO) is using Datorama Reports for Marketing Cloud to report on email and journey performance.
Which preconfigured dashboard should NTO review to get an idea of which journeys are performing the best?
  • A. Email and Journey Overview Dashboard
  • B. Email Performance Dashboard
  • C. Journey Performance by Email Dashboard
Answer: A

NEW QUESTION # 97
An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and NotSent, to ensure they are fulfilling a legal obligation due to the nature of their messages.
What method should be suggested in this scenario?
  • A. Event Notification Service
  • B. Data Retrieves on the Send Object
  • C. Platform Events API
  • D. Data View Export with every send
Answer: B

NEW QUESTION # 98
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