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100% Pass Quiz Salesforce - MC-202 - High Pass-Rate Salesforce Certified Marketi
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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q32-Q37):NEW QUESTION # 32
Northern Trail Outfitters (NTO) wants to use customer engagement to automatically send content to increase click rates in its holiday promotional email.
Which feature should NTO use?
- A. Einstein Content Selection
- B. Einstein Coy Insights
- C. Enhanced Dynamic Content
Answer: A
Explanation:
Einstein Content Selection uses AI to automatically select and deliver the most relevant content to each subscriber, increasing engagementand click rates. For Northern Trail Outfitters, this feature can help personalize holiday promotional emails based on individual subscriber engagement. More information can be found in theEinstein Content Selection documentation.
NEW QUESTION # 33
The marketing team has been troubleshooting why an email was not sent to 10% of the audience within the data extension. When they review the tracking for the job ID, they see 0 subscribers were held or unsubscribed.
Which additional issues should they consider?
- A. DoNotTtad preferences
- B. Suppressed contacts from contact deletion
- C. Bounced contacts from previous sends
Answer: C
Explanation:
When troubleshooting why an email was not sent to a portion of the audience, it's important toconsider several factors beyond unsubscribes or held statuses. Bounced contacts from previous sends could be a significant reason why emails are not delivered. Bounces occur when an email cannot be delivered to an email address, which could be due to various reasons like an invalid email address or the recipient's mailbox being full. Reference:Salesforce Marketing Cloud Documentation
NEW QUESTION # 34
Northern Trail Outfitters (NTO) is using Datorama Reports for Marketing Cloud to report on email and journey performance.
Which preconfigured dashboard should NTO review to get an idea of which journeys are performing the best?
- A. Email Performance Dashboard
- B. Email and Journey Overview Dashboard
- C. JourneyPerformance by Email Dashboard
Answer: B
Explanation:
Reference:Salesforce Documentation - Datorama Reports for Marketing Cloud
NEW QUESTION # 35
Northern Trail Outfitters needs to send a transactional email to all customers who purchased an item that was recently recalled. The email must be sent to each applicable customereven if they have unsubscribed.
Which component should be configured to provide this functionality?
- A. Delivery Profile
- B. Send Classification
- C. Sender Profile
Answer: B
Explanation:
A Send Classification in Salesforce Marketing Cloud (SFMC) is configured to handlevarious sending parameters, including the ability to send transactional emails. Transactional emails must be sent regardless of the subscriber's status, including if they have unsubscribed. This is crucial for communications such as recall notices, wherethe information is considered essential. Send Classifications have a setting specifically for transactional emails which ensures that these emails bypass the standard unsubscribe list.
References:Salesforce Marketing Cloud Documentation on Send Classification
NEW QUESTION # 36
Northern Trail Outfitters (NTO)notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMMin its account.
What contributes to these unsubscribe reasons?
- A. List-Unsubscribe header
- B. Universal Unsubscribe
- C. Profile Center Unsubscribe
Answer: A
Explanation:
Reference: Salesforce Marketing Cloud Documentation on List-Unsubscribe Header and Unsubscribe Management
NEW QUESTION # 37
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