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[General] Test MC-202 Online, Updated MC-202 Dumps

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【General】 Test MC-202 Online, Updated MC-202 Dumps

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q27-Q32):NEW QUESTION # 27
Northern Trail Outfitters (NTO) wants to implement a single-audience drip campaign and then, ever time, create new version with tests of random audience splits with different messages.
Which tool shouldNTO use to accomplish these iterative tests?
  • A. Automation Studio
  • B. Contact Builder
  • C. Journey Butter
Answer: C
Explanation:
Journey Builder is the appropriate tool for implementing single-audience drip campaigns and conducting iterative tests with random audience splits. It allows marketers to design and automate customer journeys, incorporating different messages and testing variations to optimize performance over time.
Reference:Salesforce Marketing Cloud Documentation on Journey Builder

NEW QUESTION # 28
A global marketing team has created an email using Content Builder Approvals and shared it with multiple business units in their Enterprise. Even though the email was approved, additional changes are needed.
What is the first action the team should take to make the edits?
  • A. Update email approval status.
  • B. Cancel send using email.
  • C. Unshare the email.
Answer: C
Explanation:
To make edits to an email that has already been approved and shared with multiple business units, the first step is to unshare the email. This action allows the original team to make the necessary changes without affecting the shared content in other business units. Once the edits are made, the email can be re-approved and shared again.
References:Salesforce Marketing Cloud Documentation on Content Builder Approvals

NEW QUESTION # 29
Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension. What should a marketer do to ensure the Email Address field values are unique?
  • A. Mark the data extension as Sendable.
  • B. Mark the field as the Primary Key.
  • C. Use Email Address as Subscriber Key.
Answer: B
Explanation:
To ensure that the Email Address field values are unique in a data extension, the marketer should mark the field as the Primary Key. By setting the Email Address field as the Primary Key, Salesforce Marketing Cloud enforcesuniqueness for this field within the data extension, preventing duplicate email addresses from being entered.
References:
Salesforce Marketing Cloud Documentationata Extensions

NEW QUESTION # 30
A marketerhas created an event confirmation email which is sent to all registration of their cooking-while- camping sessions. They use Connect to integrate into their CRM and want to update records directly when a recipient clicks the 'Confirm RSVP button.
Whichautomation solution should easily allow this action?
  • A. Journey Builder
  • B. Automation Studio
  • C. Behavioral Triggers
Answer: A
Explanation:
Reference: Salesforce Marketing Cloud Documentation on Journey Builder and CRM Integration

NEW QUESTION # 31
A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?
  • A. Create CloudPages to collect and subscribe users,
  • B. Leverage Social Studio to capture email addresses.
  • C. Use Journey Builder to build an audience using Ad Studio.
Answer: A
Explanation:
CloudPages in SFMC are designed to create web pages and microsites that can capture and manage subscriber information. For marketers looking to collect consumer information from social channels, CloudPages provide forms that can capture email addresses and other relevant data, subscribing users to Marketing Cloud lists or data extensions for future mailings.
References:Salesforce Marketing Cloud Documentation on CloudPages

NEW QUESTION # 32
......
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