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[General] Latest MC-202 Test Dumps - Valid Exam MC-202 Blueprint

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【General】 Latest MC-202 Test Dumps - Valid Exam MC-202 Blueprint

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q107-Q112):NEW QUESTION # 107
Northern Trail Outfitters (NTO) is building a welcome journey for new customers with dynamic content in each email. NTO would like to have content personalized for each customer and include assets based on real- time analysis of what is performing the best for other customers.
Which feature should NTO use?
  • A. Einstein Copy Insights
  • B. Enhanced Dynamic Content
  • C. Einstein Content Selection
Answer: C
Explanation:
Reference:Salesforce Documentation - Einstein ContentSelection

NEW QUESTION # 108
Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey.
What should NTOdo to simplify the journey?
  • A. A Utilize exit criteria for the journey.
  • B. Use the Update Contact a:
  • C. Ensure the Contact entry mode is No re-entry
Answer: A
Explanation:
Reference: Salesforce Marketing Cloud Documentation on Journey Builder Exit Criteria

NEW QUESTION # 109
Within Datorama reports for Marketing Cloud, a marketer would like to create new set of report for the organization thatare custom and not available within the perconfigured reports.
What should be created to achieve this?
  • A. A Dimension
  • B. A collection
  • C. A Dashboard
Answer: C
Explanation:
Creating a Dashboard in Datorama allows marketers to build custom reports that fit their specific needs.
Dashboards in Datorama can be customized with various widgets, filters, and data sources to present the data in a meaningful way. This process is well-documented in the Salesforce Marketing Cloud help guides and Datorama documentation on custom reporting and dashboard creation.

NEW QUESTION # 110
The Northern Trail Outfitters (NTO) marketers want to easilytrack the performance of NTO's interest and profile data capture journeys.
Which action should the marketer take to evaluate conversion of those journeys?
  • A. Review opens and clicksactivity summaries.
  • B. Define a goal for each journey.
  • C. Export the journey email analytics.
Answer: B
Explanation:
To easily track the performance of Northern Trail Outfitters' (NTO) interest and profile data capture journeys, the marketers should define a goal for each journey. Defining a goal in Journey Builder allows marketers to set specific outcomes they want to measure, such as form submissions or purchases. This enables them to evaluate the conversion rates and overall effectiveness of the journeys by comparing the actual results against the set goals.
Reference:
Salesforce Marketing Cloud Documentation: Journey Builder Goals

NEW QUESTION # 111
The marketing team at Northern Trail Outfitters is concerned about its email deliverability rates over the last three months.
Which remediation tactic should be used to improve deliverability?
  • A. Broaden segmentation criteria to reach more diverse audiences.
  • B. Increase the frequency of email sending to boost engagement.
  • C. Scale back sending for specific ISPs until the issue subsides.
Answer: C
Explanation:
To improve emaildeliverability, it is effective to scale back sending to specific ISPs where issues have been identified. This approach helps in maintaining a good sender reputation and avoiding potential blocks or filtering by the ISPs. By reducing the sending volume toproblematic ISPs temporarily, you give the infrastructure time to resolve the issues, which can then help improve overall deliverability rates. Reference:
Salesforce Marketing Cloud Documentation on Email Deliverability Best Practices.

NEW QUESTION # 112
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