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[Hardware] Make {Useful Study Notes} With Salesforce Marketing-Cloud-Administrator PDF Ques

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【Hardware】 Make {Useful Study Notes} With Salesforce Marketing-Cloud-Administrator PDF Ques

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Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q145-Q150):NEW QUESTION # 145
Northern Trail Outfitters installed Query Studio for Marketing Cloud, however, users are reporting they do NOT have access How should the Marketing Cloud admin ensure users have access?
  • A. Install App-appropriate business units for expanded access
  • B. Configure the API Integration to allow all users access
  • C. License all appropriate users within the installed package
  • D. Choose Public App Integration during the installation
Answer: C
Explanation:
To ensure that users have access to Query Studio in Marketing Cloud, the admin should license all appropriate users within the installed package. This involves configuring user permissions and ensuring that licenses are assigned to users who need access to Query Studio. This approach ensures that only authorized users can use the tool, maintaining security and compliance within the organization.
Reference: Salesforce Help - Installing and Managing Apps in Marketing Cloud

NEW QUESTION # 146
NTO wants to format links for consumption by Google Analytics 360. NTO wants to make sure they do not have any data which could be considered Personally Identifiable information (PII) within their links.
Which three values could be used as personalization strings in query string parameters?
Choose 3 answers
  • A. Email Address
  • B. Application ID
  • C. Name
  • D. Product Code
  • E. Subscriber ID
Answer: B,D,E

NEW QUESTION # 147
Northern Trail Outfitters is preparing to send a promotional email. The audience file was loaded into a data extension but does not display for Marketing Cloud admin scheduling the send.
What should the admin confirm to resolve the issue?
  • A. The data extension contains a Salesforce ID
  • B. The data extension is marked as Sendable
  • C. The data extension is linked using the Contact Key
  • D. The Data extension is marked as Sendable and Testable
Answer: B

NEW QUESTION # 148
An email marketing manager is planning to send a promotional email to one million subscribers.
Which data structure should be used?
  • A. Group
  • B. Data Extension
  • C. Publication List
  • D. List
Answer: B

NEW QUESTION # 149
A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in emails.
Which functionality would allow this?
  • A. Web and Mobile Analytics
  • B. Parameter Manager
  • C. Personalization Builder
  • D. Advertising Studio
Answer: B
Explanation:
To append UTM tracking parameters to links in emails:
* Use Parameter Manager: This functionality within Marketing Cloud allows for the addition of UTM parameters to links across emails systematically. It provides a centralized control over tracking parameters, making it easy to manage and apply consistent tracking across various campaigns.
* Configuration: Set up the UTM parameters in the Parameter Manager and these will be automatically appended to all links in the emails sent.

NEW QUESTION # 150
......
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