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[Hardware] Valid MCE-Admn-201 Exam Vce - Dumps MCE-Admn-201 Free

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【Hardware】 Valid MCE-Admn-201 Exam Vce - Dumps MCE-Admn-201 Free

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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions (Q78-Q83):NEW QUESTION # 78
Which activity should be used for multivariate content testing within Journey Builder?
  • A. Decision Split
  • B. Engagement Split
  • C. Random Split
  • D. Content Split
Answer: D
Explanation:
The Content Split activity should be used for multivariate content testing within Journey Builder. This activity allows the journey to send different versions of email content to different audience segments and measure their performance based on open or click rates. The other activities are not suitable for multivariate content testing.

NEW QUESTION # 79
Northern Trail Outfitters (NTO) only has enough licenses for their staff. A campaign manager is out on parental leave How should NTO create a new user to fill in?
  • A. Delete the campaign manager's user and create a new user
  • B. Disable the campaign manager's user and create a new user
  • C. Deactivate the campaign manager's license and assign it to the new user
  • D. Transfer the campaign manager's permissions to a new user
Answer: C
Explanation:
To efficiently manage limited licenses and ensure continuity in campaign management while the campaign manager is on parental leave:
Deactivate the Existing User: Temporarily deactivate the campaign manager's user account. This action frees up a license without deleting the user's historical data or settings.
Reassign the License: Assign the freed-up license to a new user who will temporarily fill the campaign manager's role. This approach maintains operational efficiency and compliance with license limitations.
Reference: Salesforce Marketing Cloud User Management Documentation

NEW QUESTION # 80
To prevent retention of stagnant data, Northern Trail Outfitters (NTO) wants any inactive data stored in data extensions to be cleared after 12 months.
What action should NTO take?
  • A. Set inactive date to be automatically cleared after one year, but is recoverable
  • B. Configure the Enterprise-wide default retention to one year
  • C. Apply a row-based retention to each data extension as it is created, set to 12 months
  • D. Configure the business unit data retention setting to 12 months
Answer: C
Explanation:
To clear inactive data stored in data extensions after 12 months, NTO should apply a row-based retention to each data extension as it is created, set to 12 months. This will delete any records that have not been modified in the last 12 months. Row-based retention can be applied to individual data extensions or data extension templates

NEW QUESTION # 81
A financial services customer states that families often share email addresses across multiple checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain separate subscriber attributes.
Which component should be discussed with the customer to allow for this use case?
  • A. Subscriber Key
  • B. Data Extensions
  • C. Contact ID
  • D. Member Record
Answer: A
Explanation:
For the financial services customer's need to manage multiple accounts that share the same email address but maintain separate subscriber attributes, the correct component to use is the Subscriber Key. This key uniquely identifies each subscriber in Marketing Cloud, enabling multiple profiles (each associated with different accounts) to share a single email address but retain distinct attributes and engagement tracking.
Reference: Salesforce Help - Subscriber Key

NEW QUESTION # 82
Northern Trail Outfitters wants to segment audiences based on SalesCloud data.
Where would their Marketing Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Cloud.
  • A. Setup >Data Management > Synchronized Data Extensions
  • B. Setup > Apps > Salesforce Integration
  • C. Contact Builder > Data Extensions > Synchronized Data Extensions
  • D. Contact Builder > Data Sources
Answer: A
Explanation:
To configure Sales Cloud objects to be synced and leveraged in Marketing Cloud, the Marketing Cloud admin should navigate to "Setup > Data Management > Synchronized Data Extensions" in Marketing Cloud. This path allows the admin to set up and manage the synchronization of specific Sales Cloud data objects and fields into Marketing Cloud, enabling the creation of segmented audiences based on this data.
Reference: Salesforce Help - Synchronized Data Extensions

NEW QUESTION # 83
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